Marketing 1

Prerequisite – Introduction to Business or Entrepreneurship
6943 – 1 Unit

Marketing is the process by which companies determine which products and services would be of interest to customers and which strategies should be used in sales, communications, and product development. Students will learn how to determine what makes a product popular, how to sell products or services, develop slogans, determine price, identify target audiences, and understand media exposure and the importance of endorsements. Students have the opportunity to participate in DECA activities.